clipped from www.mediachannel.orgSTOCKHOLM, Sweden — Young adults experience news fatigue from being inundated by facts and updates and have trouble accessing in-depth stories, according to a study to be unveiled at a global media conference Monday.
The study’s purpose was to obtain a deeper and more holistic understanding of the news consumption behavior of younger audiences. The results were scheduled to be presented Monday in a 71-page report to media executives and editors from around the globe at the World Editors Forum in Goteborg, southwestern Sweden.
A key finding was that participants yearned for quality and in-depth reporting but had difficulty immediately accessing such content because they were bombarded by facts and updates in headlines and snippets of news.
The study also found that participants were unable to give full attention to the news because they were almost always simultaneously engaged in other activities
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