We all know why: Booting-up your computer, plugging in your camera, uploading pics to the hard drive and finally choosing what to send to the web is universally annoying.
Two-and-a-half years of intense work later, they produced a 2-GB SD memory card mated with a Wi-Fi chip. Just sync the card to a hard drive or Wi-Fi network, and plug it into a digital camera and start snapping away. Pics are then routed to the hard drive or to one of 17 photo vendors (like Facebook or Flickr.) The card's software deftly handles scaling and compression while privacy settings at the individual sites allow you to filter what gets published.
"Businesses realize that device margins disappear quickly," says Jonathan Gaw, an IDC analyst who covers home networking. "One way to combat that is to integrate upwards with services via Wi-Fi or Bluetooth. We’re going to see networking in all kinds of devices."