Thursday, February 12, 2009

Good News - the obvious strikes again

US News and World Report reports:
Promise of Cash Prompts Smokers to Quit
Financial incentives tripled rates of cessation, study found
Posted February 11, 2009
WEDNESDAY, Feb. 11 (HealthDay News) -- Offering hard, cold cash to smokers to spur them to stop their unhealthy habit helps more people give up cigarettes, new research finds.

The study, published in the Feb. 12 issue of the New England Journal of Medicine, included a large group of General Electric Co. employees across the country who were offered up to $750 to give up smoking. After about a year, 14.7 percent of the group that was offered money were still smoke-free, compared to just 5 percent of those who weren't paid to kick the habit.

"Incentives do work in changing health behaviors, and they can be successful in people who have not succeeded using other approaches in the past," said study author Dr. Kevin Volpp, director of the Center for Health Incentives at the University of Pennsylvania School of Medicine and the Wharton School in Philadelphia.

Why couldn't researchers have invented this wheel in time to save us from the invasive, intrusive, vile and disgusting anti-smoking ads that pour unsolicited into our living rooms.

Sure smoking is a sad and vile addiction, but that should not give anyone the right to invade our homes with vile, ineffective media.

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