Wednesday, August 19, 2009

A remarkable technological development

I am excited to read of this project, and look forward to the vast new world that will be opened by this one small step
clipped from
Financial Times

CBS and Pepsi bring video ads to printed page

When some readers of Entertainment Weekly open their magazines next month, they will discover characters from US television programmes speaking to them from a wafer-thin video screen built into the page.

The marketing experiment – which is being conducted by CBS, the US broadcaster, and Pepsi, the soft drinks maker

The video, which will play on a screen about the size of those found on mobile telephones, will appear in copies of the Time Warner magazine sent to subscribers in the New York and Los Angeles areas.

No comments: